The State of Cold Sales Outreach

From Email to Phone to Social...We Ask The Blunt Questions

If you could be bold, abrasive, almost rude, and ask the leading sales experts -- for phone, email, and social -- the really hard and impolite questions...what would you ask?

We did exactly that holds barred! Here’s just a teaser of what we put to our panel:

  • Leading sales trainer Victor Antonio will break down the harsh truths with modern-day cold calling — is it even relevant if people don’t answer their phones — and where he sees this discipline heading in 2022.
  • Sought after sales consultant Samantha McKenna - a top expert in sales emails and messaging - will address whether templates actually work and whether reps should abandon personalization in the pursuit of reach.
  • We’ll ask the LinkedIn Whisperer herself, Brynne Tillman, if LinkedIn is even relevant anymore and if bots are the best way to prospect despite the experts suggesting otherwise.

We hounded...we debated...we got the answers you wanted to know. Did we offend our experts in the process? 

Watch it now on-demand.


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Samantha McKenna

Samantha McKenna is an award-winning sales leader and highly sought-after speaker who has spent her career doing two things – breaking records for herself, her employers and now her clients, and putting others first to ensure every client engagement she has delivers an exceptional client experience.

Victor Antonio

Victor Antonio

Victor Antonio is an author, speaker and business consultant, and top sales executive. He has delivered sales motivation keynotes and conducted sales workshops around the world, and has shared the stage with some of the top business speakers in the nation. His books include Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling; and Sales Models: 50 Models for Effective Selling.


Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.


Darryl Praill

Darryl Praill, CRO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.


Shawn Finder

Shawn Finder is an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world by importing packaging from Asia and selling to top cosmetic retailers in North America. By the age of 28, he already sold his first business. In early 2017, Shawn parlayed his second venture ExchangeLeads into a sales automation platform called Autoklose. Autoklose was acquired in 2020 by VanillaSoft.